Tobacco and Vaping Products Act

Marginal note:Testimonials or endorsements

• 21 (1) No person shall promote a tobacco product by means of a testimonial or an endorsement, however displayed or communicated.

• Marginal note:Depiction of person

  (2) For the purposes of subsection (1), the depiction of a person, character or animal, whether real or fictional, is considered to be a testimonial for, or an endorsement of, the product.

• Marginal note:Exception

  (3) This section does not apply to a trademark that appeared on a tobacco product for sale in Canada on December 2, 1996.